How to Use Color to Impact Holiday Campaigns
When you think of the holidays, what colors come to mind? Red, green, white, or maybe even blue and gold. These festive colors can evoke emotions from consumers by drawing […]
Color Talks – Are You Listening?
Depending on where you do business, you’ll want to consider color. There are cultural differences, such as red representing good luck in China, but in South Africa, it’s the color […]
5 Self-Mailers That Help You Stretch Your Budget
Everyone wants to save money. But we also wish for success. So how do we achieve both? Self-mailers are the answer. It’s a tried-and-true method of marketing that gets readership […]
10 Tips to Increase Productivity
Productivity is a critical factor in being successful. Although it would be nice to have our goals reached by relaxing at home all day, there is a rewarding feeling of […]
Build Your Brand with Consistency
We all want to be remembered, and those who succeed know one thing: Consistency is the key. “A report from Forrester says that 95% of customers use three or more […]
7 Fun Promotional Products to Celebrate Your Business
When attending events, people coming to your booth enjoy picking up promotional products that remind them of your business and are useful in their homes. A study by the Advertising […]
The 8 Dos and Don’ts of Branding
Your brand is often the key to growing and keeping your customer base. A recognizable, identifiable brand with a cohesive look and feel helps you get the attention of a […]
7 Reasons to Use Print
You might think of Twitter, Facebook, and email when you think of marketing. But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, […]
10 Ways Print Marketing Earns Repeat Customers
Loyal customers are extremely valuable. A 2% increase in customer retention has the same effect profit-wise as cutting costs by 10%, according to the book Leading on the Edge of Chaos. Below […]
Direct Mail is Booming.
Here’s Why it Works It’s direct, in your hands, and grabs attention right away. There’s no cold calling, knocking on doors, or guessing if your direct mail made into your […]
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